Gin Piantao

Client: Piantao Cultural Hub, Buenos Aires
Project Type: Packaging Design / Illustration

To celebrate the 10-year anniversary of Piantao, a vibrant cultural hub in Buenos Aires known for its eclectic blend of arts, music, food, and community, I was invited to design the label for their limited-edition Piantao Gin.

The concept behind the label was to create a visual tribute to the soul of Piantao — something that would instantly resonate with its community of regulars and newcomers alike. The illustration features a rich tapestry of iconic elements deeply embedded in the space’s identity: the beloved resident cat Chimuela, the signature light blue metal chairs that dot the garden, and the lush, almost jungle-like greenery that surrounds every corner of the venue.

The design strikes a balance between playful detail and refined elegance, mirroring the spirit of the gin itself — bold, rooted in tradition, yet full of creative flair. Every element on the label is a nod to a memory, a moment, or a feeling shared at Piantao over the past decade.

This project was a celebration not just of a product, but of a place, its people, and the stories that make it unforgettable.